FREE CHECKLIST · 2-MIN READ
The 12 places your coaching business is leaking money
While your coaching app looks perfectly fine. A 12-point self-check for online coaches at £15–25k/month.
Your coaching is not the problem. Your clients get results, your programmes are good. The leaks aren't in the coaching — they're in the business underneath it, the layer your coaching app was never built to run. Go through these 12. Be honest. Tick the ones where the answer is 'no' or 'I'm not sure.' Three or more and your back office is costing you more than CoachHQ would.
- 1
Can you see, right now, exactly how many payments failed last month?
A Stripe link takes money. It doesn't tell you when money stops.
- 2
Do you know which clients renew in the next 30 days — without opening a spreadsheet?
If it takes an hour to work out who's renewing, renewals are leaking.
- 3
When you close a sale, can the client sign, pay, and onboard in one flow on the spot?
Contract, payment and form across three tools on three days leaves a cooling-off window.
- 4
If your best coach left tomorrow with 30 clients, what's stopping them taking the relationships?
No client ownership, no contracts, no central record = your business walks out the door.
- 5
Can you name your churn rate for last month without guessing?
If it lives in your head, you can't fix what you can't see.
- 6
Do you have one place showing every client, their status, payment, and renewal?
Or is "the business" spread across Stripe, WhatsApp, a spreadsheet, and your memory?
- 7
How many separate tools are you paying for to run the business side?
Stripe + DocuSign + Typeform + sheets + CRM + booking. "Duct tape," as one coach put it.
- 8
Could you onboard a new client in under 5 minutes without copying details between tools?
Every manual copy-paste is unpaid admin and a place errors creep in.
- 9
Do you know your revenue split by source — who closed it, which package, which channel?
If revenue "feels like weather," the data is split across tools that don't talk.
- 10
When a payment fails, does anything actually tell you — or does it just stay quiet?
Silence is the default. Silence is the leak.
- 11
If you hired a second coach next month, is your backend ready — permissions, handoffs, client ownership, revenue-by-coach?
Solo runs on memory. A team needs a system.
- 12
Do you actually own your client list and payment relationships — or do they live in someone else's app?
If the platform owns the relationship, you don't have an asset. You have a tenancy.
Score key
0–2 ticks: tight ship, you're rare.
3–5 ticks: the leaks are real and adding up.
6+ ticks: your back office is held together with tape.
Personalised scorecard
Want the personalised version?
This is the rough cut. The full scorecard puts a number on each leak based on your actual business — what it's costing you per month. 2 minutes, free, no call.